Commute Safety, Ensured.

Client: OBHAI

Background

OBHAI is a transportation app, enabling passengers to select Car and CNG Auto-rickshaw upon specifying the “destination”. Obhai’s mission is to offer safe, reliable, and convenient transportation to everyone all across Bangladesh.Their main goal is to find an affordable and reliable transportation solution which helps a large demographic of Bangladesh.

Description

OBHAI is in constant effort to stand out in the vastly competitive ride sharing eco-system as the brand that caters to the needs of a certain demographic who are looking for an affordable but safe mode of transportation in Dhaka. With that objective in mind, we created specific campaigns centered around reliability and made sure that safety is a primary concern. Focusing on safety and reliability, we promoted the complete shift to digital payment in OBHAI for a safe ride with a safe payment.

Designed Contents