Background
RD’s vision of being a mass brand needed to be backed up with contents that could prove to the audience of the promise that RD has offered. The target was to reach out to a mass group of people with a simple message: স্বাদে নো ধান্দা, চুমুকে মন ঠান্ডা!
Description
The idea of স্বাদে নো ধান্দা, চুমুকে মন ঠান্ডা was generated by the purple thinkers when we had initially pitched to the brand. In order to ensure some sort of visibility in a market that was overly saturated with competition we had to ensure that our words, our values and our overarching promise of delivering the right taste was spread across like wild fire.
The OVC concept as mentioned before was solely based on the tagline. So we thought of creating a separate scenario where we identify a “ধান্দা” and eventually introduce the solution which would be the “মন ঠান্ডা“.
We had to keep in mind that since we are aiming to communicate with the mass, our appeal must be mass as well. This meant keeping a straight forward approach to the storyline whilst also making sure that the content straight interesting throughout.
Scroll down to see what we came up with.
