Background
Igloo’s influence over Bangladesh has a glorified history which has lived through the years. However, what happens behind the grand show lights remained a story untold. Our job was to bring out that story in a manner that would do justice. This corporate AV was our first collaboration with Abdul Monem LTD
Description
If the people had to associate Igloo with one adjective, it would be consistency. Be it this generation or the generation that preceded it, Igloo is the brand that people think of when they think ice-cream. The earliest memory of cone ice-cream for our people is associated with Cornelli, the surprising element of ice-cream is still the striking image of Shell & Core. That is why the theme/tagline for this AV has been chosen to be :
“Continuing the legacy of #1”
With a story-telling approach that starts with nostalgia and ends with a promise to keep serving great taste to the people, we go through the journey of Igloo and the people serving in the backend that made it all possible. Each part will cover a particular aspect of the story, and through a cohesive, gripping narrative, the viewer gets to learn all about it.
