Description

To stand out among the numerous restaurant brands in Bangladesh was not an easy task.

We decided to go beyond our offers, product content, etc. and engage our audiences with rather unconventional means of communication. Additionally, we didn’t want Chillox to be a brand where the communications were just a one way street, rather, it was a two way street where we genuinely spoke to our audience on a regular basis, through our posts, through comments and messages. For us to connect better with our audience, we were always on the lookout for viral trends and topics. Could be an event, could be a meme, could be a topic of interest.

The target was to align our brand with the trend while being funny and contextual at the same time. In fact we had set monthly targets for ourselves to post a certain number of memes and humorous content which motivated us even more. Most of our contents were well received by our audiences some of whom would even look forward to our spin on the currently trending topic.

In the process, we were able to achieve massive word of mouth and top of mind awareness for our brand and establish ourselves as the best burger brand in town.