Description

Bohu Bangladesh Limited is a furniture design and manufacturing company, established in 2017. Bohu designs furniture and home enhancers for the urban residences in Bangladesh. With its unique products and designs, the brand has already received a lot of praise in the market.

Our works for Bohu include Facebook page management, content creation, audience targeting and query management. We focused on positioning Bohu as a brand which provides minimalistic furniture catering to the subconscious needs and utilities of the customers. Through our communication, we wanted to show how products work and function, promoting utility and ease of use. A lot of our products were utility driven, so we needed to explain to and educate the customer. We had the scope to attract and create awareness among sophisticated and educated audience by leveraging the existing customers.

As our designs were unique and never before seen in Bangladesh, we also promoted our exclusivity which led to the success.