Background
Airtel, the most popular telecom network among the youth of Bangladesh, was looking to create a content series that would engage with the audience around the launch of Airtel 4G+. The target was to be able to differentiate and establish the superiority of the network, in comparison to other network service providers.
Description
The idea was to have a couple hosts visit each division of Bangladesh, and throw multiple challenges to a random user who uses a network other than Airtel. The participant and the host would then enter rounds of contests to test Airtel and its competitors network performance. Each episode was hosted in each of the division towns and the face-offs would show the superiority of the Airtel 4G+ network in comparison to other networks, in a fun and engaging manner.
The videos were released through Airtel’s social media platforms and each had more than 1 Million views.
Episode One: Dhaka
Check out the full series here: https://youtube.com/playlist?list=PLZyAlo5sW9drr6xu7NdeNvu0chABDd2WI
