Background
SaveUp came to us with the vision of being one of the most prominent discount gathering platforms in Bangladesh. They wanted to go all out on their launch. A proper OVC, a proper face for the brand – and everything that encompassed the most picture perfect release campaign any start-up could wish for.
Description
The year of 2021 was all about online presence, online personalities and spreading the scent of humour amidst a pandemic stricken world. So we thought, who better than the man himself – Rakin Absar.
While writing the script for the OVC, we wanted to stay away from any and every generic idea that came to mind. We wanted our clients to stand out and reach out to their target audience in a unique and personalised way. So we took a page out of Woody Allen’s book – we broke the fourth wall! Our OVC was scripted in a manner where we straight up talked to the audience. Rakin addressed himself as the “hero” of the OVC. To establish a point of relatability, we made Rakin fill the shoes of an average joe student who faces the same budget issues. And voila, we painted the right picture, with the right amount of humour and relatability. The ad reached out to a wide range of people, resulting in a good amount of traffic in both SaveUp’s page and the app.
