Background
Shuttle, a ride sharing platform was a rising startup of the pre-pandemic era. Shuttle helped commuters, especially female, find a safe. secure and affordable mode of transport with a fleet of microbuses running along specific routes.
Description
Shuttle stood out in the vastly competitive ride sharing eco-system as the only brand catering to the needs of women of Dhaka. With that objective in mind, we created specific campaigns centered around women and paid tribute to some of the leading female figures of our time.
With Shuttle we went above and beyond the core product with a more human centered approach, and we worked hard to empathize with the trials and tribulations of female commuters and communicated how Shuttle solves those problems for them.
Content Highlights
